Exclusively from Variety; Rotten Tomatoes is flinging its movie and TV review scores onto Facebook, in a new weekly show Rotten Tomatoes’ ‘See It/Skip It’. The show is designed to “engage our social audience in a friendly debate,” said Jeff Voris, VP of Rotten Tomatoes. Slated to debut Nov. 1 on the new Watch video platform on Facebook, new episodes subsequently will launch every Thursday at 12:01 a.m. ET. They can then be viewed on Facebook’s Watch tab on mobile, desktop and connected-TV apps.
“See It/Skip It” will be hosted by hosted by Jacqueline Coley, a film critic for Black Girl Nerds and entertainment commentator Segun Oduolowu.“The duo will discuss news and share their opinions on trending films and shows — soliciting reactions and judgments from Facebook viewers about what they love and hate. At the end of each episode, Coley and Oduolowu will reveal a brand-new Tomatometer Score for a movie or TV show.“
Rotten Tomatoes has long been a torn in Hollywood’s side. Many question its methodology. Rotten Tomatoes develops its rating on what it calls a “Tomatometer rating” which is “based on the published opinions of hundreds of film and television critics. It represents the percentage of professional critic reviews that are positive for a given film or television show.”
Some have gone as far as to blame the site for a film’s failure if it isn’t received well by critics or underperforms in theaters. In 2016 following the negative reviews of Suicide Squad (26% Rating) and Batman vs Superman: Dawn of Justice (27% Rating), fans tried to have shut down the site through a petition on Change.org. Many feel their is a disconnect between critics and audiences. But a recent study by a researcher at USC’s Entertainment Technology Center found that Rotten Tomatoes scores have no correlation with box-office performance.