When most people think of Detroit, they reference Eminem’s “8 Mile”, a picture of abandoned buildings, manufacturing facilities and the home of America’s automotive industry. In reality, it’s a city built on a blue-collar mentality of, “anyone coming out of here thinks to themselves…I am a Detroiter” and it is one of the main reasons so many famous artists stick by this city”. Making this statement is Detroit native, REDD, an up and coming rapper hoping to continue the city’s musical legacy. Much like his city which has had its battles, REDD has an opportunity to rise above his struggles and make his mark, not letting the bad define who he is in his pursuit of greatness.
Growing up in an environment brimming with musical talent, the arts have always been a part of REDD’s life. He grew up rapping and recording at 12 years old, but stated that “I didn’t start taking it seriously till I was about 15 and remembers how my parents would make mixes for traveling having everything on there from Pantera to N.W.A.” Music has always been an outlet for him as he described that, “I don’t know what it is, but somehow when I write music it allows me to have my voice. It allows me to look at myself and express my honest feelings about the world or my own personal struggles”. These experiences have played a pivotal role in all his content as he stated that “When I have a ton of down time it’s hard time writing music and that life experiences are directly correlated to my music as almost every song is based on a real life event”. He set out with the goal of making his music as relate-able and as positive as possible, which are the reasons that he feels he sets himself apart from not just other rappers from Detroit, but his peers in general.
Finding influences not only from his personal experiences, but from artists such as Jimi Hendrix, Johnny Cash, Eminem and Kendrick Lamar; REDD incorporates many different elements into his music. What he finds most prominent about these influences are that, they told a story and similarly he wants to tell his own stories, with people paying close attention to his lyrics. Even though he doesn’t do the same styles as a few of his idols, they have all influenced his writing in one form or another. As he continues to grow, so does his music. He is currently working on what he can only describe as, “Some crazy projects for this upcoming year with some great producers, including Ben Flanders, MVC Mowl (Mac Mowl) and Randy Lynch who are helping mold it all together”.
2016 is a year which will play a pivot role in REDD’s development not only as an artist and performer, but as an individual. He plans on being at the top of his game along with showing support for those who have supported him over the years. He especially wants to “shout out his super fans; the ones who share everything I do and continue to support daily!”.