Originating on Slashfilm.com, Netflix has discussed the potential of releasing their original films in both theaters and on the platform simultaneously.
In Netflix’s new quarterly earnings report producer Scott Stuber stated, “We are also open to supporting the large theater chains, such as AMC and Regal in the US, if they want to offer our films”. Netflix tried the model in the past, but didn’t have a lot of success with it. Movie chains like AMC & Regal prefer to have exclusive distribution windows. Netflix seems to be willing to give it another go including their upcoming film Bright starring Will Smith. This comes after seeing Amazon’s success with Manchester By The Sea. Manchester by the Sea won Best Actor and Best Original Screenplay at this year’s Academy Awards.
Netflix, has struggled to achieve similar awards outside of the documentary categories.
If they are going to try a new model they either need to strictly release it in theaters first, then on Netflix or just on their platform. If awards are all they are concerned about then the theater model will be there best route.
Netflix has clearly displayed they can drive success by just releasing things on their platform. This has been shown by the success of the Sandler movies. There was an article on IGN last week about how users have spent half billion hours watching Sandler movies.