From Slashfilm: MoviePass announced it has surpassed 1.5 million subscribers. The news comes less than a month after they announced its milestone of 1 million subscribers.
The subscription-based movie ticketing service has existed since 2011, but truly didn’t take off till 2017, when the price was lowered from a $15 a month with two movies per month plan to a $9.95 per month with unlimited films plan.
It hasn’t all been smooth sailing for the service as they’ve been dealing with major pushback from theater chains, including AMC, who weren’t happy about the whole endeavor.
AMC has spoken about possibly taking legal action along with considering a “dynamic pricing” model, a strategy where businesses set prices for products or services based on the current market demands.
MoviePass admitted they were unprepared and overwhelmed by the rush of orders after slashing their prices, which resulted in a customer service breakdown. It took quite a bit of time for new members to finally receive their cards.
Mitch Lowe, Chief Executive Officer, added: “Based on the dramatic increase in the number of MoviePass subscribers over such a short period of time, we believe MoviePass will continue to grow its subscriber base significantly. We’re giving people a reason to go back to the movie theaters and they’re going in droves.
It is to be noted that MoviePass does have a few restricts including it cannot be used for screenings in specialty formats such as 3D or IMAX. The service does not support advance purchase of tickets, and only allows solo purchases.