From Variety, Microsoft is the latest company to exit the ever crowded streaming music business. With players like Spotify, Apple Music, Tidal & Pandora; Microsoft announced Monday that it was shuttering its Groove Music service at the end of this year.
In a blog post Microsoft Groove GM Jerry Johnson wrote, “As we continue to listen to what our customers want in their music experience we know that access to the best streaming service, the largest catalog of music, and a variety of subscriptions is top of the list.”
” The company will stop serving subscription customers and selling music downloads at the end of December, but maintain the app as a way to play local music libraries. Existing Groove Music subscriptions won’t automatically transition to Spotify subscriptions, but the two companies are trying to sweeten the deal for Groove Music users by giving them 60 days to try Spotify’s premium service for free.”
Groove Music began on October 16, 2012 as Xbox Music focusing heavily on Xbox users. On July 6, 2015, Microsoft announced the re-branding of Xbox Music as Groove to tie in with the impending release of Windows 10.