Via Variety: Entertainment giants including Netflix, Amazon, Millennium Media and others have come together to form the Alliance for Creativity and Entertainment. The mission of the coalition is to fight online piracy. Specifically “to conduct research, work with law enforcement to curtail illegal pirate enterprises and “pursue voluntary agreements with responsible parties across the internet ecosystem.”
The Alliance for Creativity and Entertainment will draw on the anti-piracy resources of the MPAA (Motion Picture Association of America). The Ace expects to sue piracy enterprises by brining civil lawsuits against pirates. The ACE is made of 30 content creators including HBO, AMC Networks, BBC Worldwide & more. A full list of members can be found at http://alliance4creativity.com/. This marks a new level of coordination among multiple stakeholders.
Netflix general counsel David Hyman stated, “Netflix is focused on providing a great consumer experience that ultimately discourages piracy. There are still bad players around the world trying to profit off the hard work of others. By joining ACE, we will work together, share knowledge, and leverage the group’s combined anti-piracy resources to address the global online piracy problem.” Piracy has long been a problem for content creators and hasn’t shown any signs of abating.