Exclusively from Variety; the streaming service, Brown Sugar has officially launched a channel on Roku streaming devices Friday. Billed as “like Netflix, only blacker,” the service looks to target African-American Roku users with “entertainment that looks like them.”
Brown Sugar comes from Katz, the media company that also operates African-American TV network Bounce TV. Brown Sugar was originally launched as a standalone streaming service for Blaxploitation movies and similar fare last November with greats like 70s classics “Shaft” and “Foxy Brown.”. “We really felt like there was a gap in the marketplace,” said Katz Broadcasting VP of digital content Calandria Meadows.
Since then the service has steadily expanded its content offering, from around 100 movies at launch to close to 300 titles to date. “In addition, the service has been getting in-season episodes of Bounce TV shows, and has begun to stream select boxing matches.” Much like Netflix, the service may eventually produce their own content as Katz stated, “We are looking at original content.” Brown Sugar, currently charges consumers $3.99 per month with a free week trail available before you purchase.